Duda Pricing 2026: Plans, Cost Per Site and White Label

Duda costs $19, $29, $52 or $149 a month billed annually for its Basic, Team, Agency and White Label plans, or $25, $39, $69 and $199 billed month to month. That buys the platform. Websites are billed separately: Basic and Team include one published site, Agency and White Label include four, and every site after that costs $171 a year on Basic or $168 a year on the other three plans. All figures on this page were read from duda.co/pricing on September 14, 2026.

That second meter is the part most Duda pricing articles skip, and it is the one that decides what an agency actually pays. Ten client sites on the Agency plan come to about $1,632 a year before anyone writes a page, and the per-site line is bigger than the plan price by the second year. If your agency builds brochure sites and the writing is what slows delivery down, compare that with AgentSite's flat plans: Studio covers up to 25 client websites for $948 a year, and an AI agent writes and builds each one from a brief.

Duda pricing plans in 2026

Duda sells four self-serve account plans and a fifth, Custom, that goes through sales. Annual plans are charged up front, and Duda's own footnote states that prices are in USD and apply per account.

Team seats are listed as 3 on Team and 6 on Agency and White Label, with Custom negotiated. Every paid plan includes unlimited client accounts, unlimited storage and bandwidth, AWS hosting, up to 1,000 pages per site, unlimited form submissions and 150 AI credits a month. Support steps up with the tier: email on Basic and Team, email, chat and screen share on Agency and White Label, and 24/7 VIP support on Custom. Duda offers a 14-day trial with every White Label feature and no credit card, and a 30-day money-back guarantee once you pay.

How much does Duda cost per website?

Between $14 and $19 a month per site, on top of the plan. Duda's own FAQ is explicit that it "separates features from websites": the account plan unlocks the platform, and each published site is its own subscription. Extra sites are $19 a month or $171 a year on Basic, and $17 a month or $168 a year on Team, Agency and White Label. There is no cap on how many you can add.

This model makes sense for the customer Duda was built for, a business reselling websites to other businesses, because the per-site charge is a cost it passes straight through to a client. It reads differently for a small studio. The account plan is a fixed cost you can plan around. The per-site charge grows with every client you win, and it keeps running on the clients who stopped paying you a retainer two years ago but still expect the site to stay up.

What does Duda really cost an agency?

Here is the arithmetic on Duda's published annual prices, for rosters of one, five, ten and twenty-five client sites. Each total is the yearly plan price plus the published extra-site charge for every site beyond the ones the plan includes.

The first four columns are Duda plans. The AgentSite column is Starter for one site, Pro for five and Studio for ten or twenty-five.

Three things fall out of that table. First, Agency is the cheapest Duda plan from four sites upward, because four included sites are worth $672 a year at the extra-site rate and Agency costs only $396 more than Basic. Duda calls it the best value, and on its own numbers that is true.

Second, Team is a tier to skip once you pass two sites. At three sites Team costs $684 against Agency's $624, and Agency also doubles the seats and adds chat and screen-share support. Team only wins for a two-person shop running one or two sites that needs more than one login.

Third, the per-site line is where the money goes. At twenty-five sites on Agency, $3,528 of the $4,152 is site charges, about 85 percent of the bill. A buyer comparing account plans is comparing the smaller number.

The AgentSite column is not like for like, and it should not be read as if it were. Studio caps at 25 client websites and 16 pages per site, it does not build stores, and it has no public API. What it covers is the brochure and service site that makes up most small agency rosters, with the pages planned, designed and written by the agent rather than by your team. Our Duda alternative comparison sets the two side by side feature by feature, including the rows Duda wins.

Is Duda cheaper billed monthly or annually?

Annually, by about 24 to 26 percent. Duda advertises "save up to 25%", and the published prices bear that out: Basic goes from $300 a year billed monthly to $228 billed annually, Team from $468 to $348, Agency from $828 to $624 and White Label from $2,388 to $1,788. Extra sites follow the same pattern, at $204 a year billed monthly against $168 on an annual plan.

The catch with annual billing is the up-front charge. An agency starting on White Label hands over $1,788 on day one, and the 30-day money-back guarantee is the only window to change its mind. If you are not certain you need the brand layer, start on Agency monthly for a quarter, then move to annual once the roster is real.

Duda white label pricing: what the extra $97 a month buys

White Label costs $149 a month billed annually against $52 for Agency, a difference of $1,164 a year. Reading the two columns side by side, most of the grid is identical: both include four sites, six team seats, the same extra-site price, the same support level and the same 150 AI credits. What White Label adds is the brand layer: white-label client access, white-label analytics, a custom platform and email domain, workspace customization and custom platform HTML and CSS.

So the question for an agency is not whether White Label is expensive. It is whether clients logging into a dashboard on your own domain, with your logo and your emails, earns back $1,164 a year. For an agency that sells the platform itself as a product, it usually does. For one that hands a client a finished site and a phone number, it rarely does, because the client never logs in.

Duda ecommerce and bookings pricing

Stores and bookings are upgrades bought per site, on top of the account plan and the site charge. Read from Duda's eCommerce and Bookings pricing page on September 14, 2026:

Every tier lists a 0 percent transaction fee, which is a genuine advantage over builders that skim sales on their lower plans. Digital products, subscriptions, automatic taxes and automatic shipping start at Advanced. A limited-time Free Bookings tier covers bookings on a site until September 30, 2026. Put together, a client site with a small store on Standard costs an agency on the Agency plan $168 plus $84, or $252 a year, before the account plan.

Does Duda charge for AI?

Partly. Each paid account gets 150 AI credits a month, which Duda describes as a consumption-based model for its most advanced AI features: Duda Vibe, custom widget generation and actions run through Copilot. Run out and you buy a one-time top-up, and Duda publishes that top-up price only inside the billing area, not on the pricing page. Note that the allowance is per account, not per site, so an agency with 25 sites shares the same 150 credits as a freelancer with one.

Separately, Duda sells an AI Visibility add-on that tracks how clients show up in ChatGPT, Gemini and Perplexity, at $19, $39, $89 or $195 a month depending on how many domains and prompts you track.

Does Duda have a free plan?

No. Duda offers a 14-day trial that includes every White Label feature, with no credit card required, and then you choose a paid plan. After purchase there is a 30-day money-back guarantee. Duda also runs an experts program for agencies that want sites built or migrated for them, and if you would rather keep overflow work in house, you can hire a vetted freelance developer for the busy months instead of paying for fulfillment per project.

Which Duda plan should an agency buy?

Buy Agency if you have four or more client sites or expect to within a year. It is the cheapest Duda plan from four sites up and it carries the better support. Buy Basic if you are a freelancer with one to three sites and nobody else needs a login. Skip Team unless you have exactly one or two sites and several people who need access. Buy White Label only if clients genuinely log in to the platform and seeing your brand there is part of what you sell.

Budget the per-site line, not the plan. The honest way to quote Duda to yourself is $624 a year for the Agency plan and four sites, plus $168 for every client after the fourth, plus $84 to $540 a year for each client that needs a store.

Is Duda worth the price?

For agencies that resell a branded platform, automate site creation through an API or build stores and booking sites for clients, yes. Duda was built for that business and very few builders match its client management. The price is fair for what it does.

The case against it is narrower and more common than it sounds. If your roster is mostly brochure and service sites and the real cost of every project is the week someone spends writing pages, Duda prices you per site for a platform that still leaves the writing to you. That is the problem AgentSite is built for. You give the agent a brief per client and it plans, designs, writes and launches each site, and the client edits by typing what should change. See how it works for a roster on our website builder for agencies page, or check how the plans compare with the rest of the market in our website builder cost comparison. If per-site billing is the specific pain, the website builder for multiple websites page shows how one flat plan covers the whole roster.

All Duda figures on this page were read from duda.co/pricing and Duda's eCommerce and Bookings pricing page on September 14, 2026. Duda's pricing page also contains a hidden discounted price state that was not displayed as a live offer, so it is not quoted here. Prices change; confirm on the vendor's page before you buy.