Law firm website design and attorney website design, built by an AI lawyer website builder

In the US in 2026 the published prices we could read run from $19 a month at the low end to $17,500 for a custom build. The Modern Firm publishes $2,950 for a Simple site, $7,500 Guided and $17,500 Custom, all one time. Rocket Matter sells a website as a $149 a month add-on on annual billing plus a $599 setup fee, on top of a plan at $59 to $145 per user per month. Grow Law Firm starts website design at $599 a month, LegalPeel at $2,500 plus $1,750 to $2,250 a month, and an independent designer such as Swell Sites at $3,000 to $5,500 once. Every figure was read from the vendor own pricing page on August 24, 2026.

A separate page for every matter type you want to be hired for, a page for each county or city you serve, one page per attorney with admissions and bar information, a clear phone number and contact path on every page, and whatever disclaimer and jurisdictional language your state bar expects. The parts firms usually skip and then regret are the per matter pages and the per market pages, because those are what a search actually matches.

If every matter arrives from referrals and a directory profile, a website is a credibility check rather than a lead source, and it still matters because the referred client will look you up before calling. If you want matters that are not referred, you need pages that answer the specific question somebody is typing at eleven at night. That is a content problem, not a design problem, which is why page count and page specificity beat visual polish here.

It depends entirely on the route you pick, and this is the single most expensive thing to get wrong. Subscription platforms in the legal market frequently host the site on their own system, which means leaving them can mean leaving the site behind. An independent designer such as Swell Sites states plainly that you own the site and pay roughly $150 a year for hosting and the domain. With AgentSite the domain is yours and you can export the site. Ask any vendor, in writing, what you keep on the day you cancel, and get the answer before you pay a setup fee.

Yes, technically, and plenty of solos do. Wix, Squarespace and GoDaddy will host a firm site perfectly well. What they will not do is write forty specific matter pages, keep your required disclaimer identical across all of them, or build the internal linking between a matter page and the county page it belongs to. You are the designer, the copywriter and the person maintaining it, and a legal copywriter at The Modern Firm rates runs about $300 per page.

The published legal vendor timelines are measured in weeks. Rocket Matter website plan states three weeks to a website draft and one revision before launch. A custom studio build runs one to three months once content gathering is included. With an agent build, the first full draft including matter and market pages takes minutes, and then you spend real time on the part that cannot be automated, which is your own review of every claim, every disclaimer and every statement about results.

Your website is advertising under the rules of every state where you practice. Most state rules descend from the ABA Model Rules of Professional Conduct 7.1 through 7.3, and the common thread is that a communication about a lawyer or the lawyer services must not be false or misleading. In practice that touches claims of specialization, testimonials and prior results, comparisons with other lawyers, and identifying who is responsible for the content. Several states, Florida and New York among them, add requirements the model rules do not have. No website builder can make you compliant. Read the current rules from your own bar and review every page before launch.

One for every matter type you genuinely want to be hired for, which for most firms is more than the four or five links on their current Practice Areas page. A firm that handles personal injury alone can support separate pages for car accidents, truck accidents, motorcycle crashes, slip and fall, wrongful death and dog bites, because those are six different searches by six different people. The limit is honesty: do not publish a page for work you do not actually take.

The one that produces a separate, specific page for every matter type and every market you serve, keeps your bar required language identical across all of them, and lets you change a sentence the day a rule changes rather than at the next quarterly update. Judge candidates on page output and edit speed rather than on template galleries. AgentSite builds that structure from one plain language description of the firm, with flat plans starting at $19 a month.

Write down four things first: the matter types you want to be hired for, the counties and courts where you are admitted, the language your bar requires you to display, and how you want people to reach you. Those four inputs determine the whole site. Then either hand them to a studio, which is the $2,950 to $17,500 route, or describe them to an agent that builds the pages for you and edit from there. Either way the inputs are the work; the layout is not.