CPA website builder and accounting website builder that writes every page for your firm

OVERVIEW

Most accounting firm websites in the United States come from the same handful of vendors, and once you know what to look for you can spot them in a few seconds. The home page has a stock photo of a calculator and a handshake, a Resources menu with financial calculators and a tax due date calendar, a Track Your Refund link, and somewhere around three thousand pages of tax guides that the firm never wrote. That is not a criticism of the firms. The vendors built that model for a good reason. In 2005 a small practice could not write fifty pages of content, and a ready library made the site look complete on day one.

The trouble is what that library does for you in search today. The same guide to the child tax credit, the same record retention schedule and the same article on choosing a business entity sit word for word on thousands of other firm sites. Google indexes one copy and filters the rest as duplicates, so the library makes your site bigger without helping it rank. The pages that actually bring in a client are the ones nobody else can publish: what your firm does, for whom, in which town, and why someone should pick you over the CPA down the street.

Think about who searches for an accountant and what they type. A contractor with three trucks and a messy QuickBooks file wants bookkeeping and a CPA who understands job costing. A dentist buying a second practice wants a firm that knows dental practice accounting. A couple who moved from New York to Florida mid year wants help with a part year resident return. A small business owner who just opened an IRS notice wants representation, this week. Each of those people searches for their exact situation, often with the name of their city, and each of them chooses the firm whose page describes that situation in plain words. A generic Services page with eight bullet points does not win any of them.

That is the job AgentSite does. You describe the firm the way you would brief a new hire: the services you offer (tax preparation, monthly bookkeeping, payroll, IRS representation, CFO and advisory work, entity setup), the industries you know well, the towns you serve, the partners and their credentials (CPA, EA, CFP), how you price, and what makes a good client fit. The agent plans the page map, writes a page for each service and each niche, writes the about and team pages, sets the titles and meta descriptions, and publishes the site with hosting and SSL on your own domain. After launch you edit it by chat. A new fee schedule, an extended deadline, a new staff accountant, a seasonal message about extension filing all take one sentence.

Two features matter more for accounting firms than for most trades. The first is a Pay my bill button. Most firms already invoice through their practice software or a payment processor that gives them a payment link, and the agent puts a Pay my bill button pointing at that page in the header, the menu and the footer of every page. The second is a booking link for consultations. If you book discovery calls through a scheduler, the button points there. The site also carries a request form that emails the inquiry straight to you.

We want to be precise about what AgentSite is not, because accounting firms have needs that a general builder does not cover. AgentSite does not include a secure client portal. CPA Site Solutions and Build Your Firm both bundle file sharing with the website, and CPA Site Solutions states SOX and Gramm-Leach-Bliley compliance for its portal. If you need the portal and the website from one vendor, they are a reasonable purchase. Most growing firms already run a portal inside their practice software (ShareFile, SmartVault, TaxDome and Canopy are common), and in that case the website only needs to link to it from the contact and client pages. AgentSite also does not license a library of CPA written tax articles or send a monthly client newsletter. If those are why you are shopping, buy the incumbents.

Pricing is where the difference shows up over time. CPA Site Solutions publishes four tiers from $90 to $166.50 a month with a 60 day free trial and no contract, and its price has risen since 2019 when Silver was $62.50. Build Your Firm publishes $95 a month for Professional and $120 for Platinum, with lower rates if you pay annually. Over three years a mid tier plan from either vendor costs about $3,900 to $4,900. AgentSite Starter is $588 a year, or $1,764 over three years, for one site of up to eight written pages with 150 chat edits a month, and Pro is $1,488 a year for up to five sites of twelve pages each, which suits a firm with a separate niche brand. The full breakdown of what each CPA Site Solutions tier adds is in our CPA Site Solutions pricing guide, and the plans are on the pricing page.

If you are still deciding between general builders and the accounting specialists, our best website builder for accountants comparison covers Wix, Squarespace and the CPA platforms side by side. And if you want to see how builder subscriptions compare on price before you add up the time you would spend writing, the website builder cost page lays out nine of them.

What a CPA or accounting firm website costs in the US, read from each vendor on October 19, 2026.

Common questions.