Real estate website design and realtor website design, built by an AI real estate website builder

In the US in 2026 the published prices we could read run from $19 a month at the low end to $6,500 up front plus $215 a month at the high end. Real Geeks publishes $399 a month plus a one time $500 setup. Sierra Interactive publishes $299.95 to $599.95 a month on annual billing, with a $500 setup fee on monthly billing. AgentFire charges $800, $2,750 or $6,500 once for design, then $165 or $215 a month. An IDX plugin on a site you already own runs $60 to $149 a month. Every figure was read from the vendor own pricing page on August 29, 2026.

IDX stands for Internet Data Exchange. It is the arrangement that lets you display other brokers listings on your own site, and it comes from your local MLS, not from a website builder. You need MLS membership, your board IDX authorization and an IDX vendor to deliver the feed. You do not need it to have a website that works. Plenty of agents win listings with neighborhood pages, seller guides and reviews, and let buyers search on the portals.

If every deal comes from your sphere and repeat clients, a site is a credibility check rather than a lead source, and it still matters because the referred client will look you up before calling. If you want business that is not referred, you need pages that answer the specific question somebody types at ten at night, usually a neighborhood name plus homes for sale. That is a content problem rather than a design problem, which is why page count and page specificity beat visual polish here.

A separate page for every neighborhood you farm, a page for each kind of client you want, a genuine bio with your credentials and market history, reviews, a home valuation or showing request path, a phone number visible on every page, and the brokerage name and state of licensure your rules require. The parts agents usually skip and then regret are the per neighborhood pages, because those are what a search actually matches.

Yes, and plenty of agents do. Wix, Squarespace and GoDaddy will host an agent site perfectly well, and IDX vendors publish plugins for them. What they will not do is write forty specific neighborhood pages, keep your brokerage disclosure identical across all of them, or build the internal linking between a neighborhood page and the buyer guide it belongs to. On those platforms you are the designer, the copywriter and the person maintaining it.

The one that produces a separate, specific page for every neighborhood and client type you serve, keeps your required brokerage language identical across all of them, and lets you change a line the day you switch brokerages rather than at the next vendor update. Judge candidates on page output and edit speed rather than on template galleries, and check separately what the IDX feed costs, because that is usually billed on top. AgentSite builds that structure from one plain language description, with flat plans starting at $19 a month.

Through an IDX vendor, after your local MLS authorizes the feed. IDX Broker publishes $60, $99 and $149 a month for its Core, Engage and Elite plans and states that all plans carry a one time setup fee it does not publish. Showcase IDX publishes $94.95 and $124.95 a month, or $849.50 and $1,195 a year. Some boards also charge their own data management fee, which the IDX vendor may pass on. Budget the MLS side separately from the website side.

Almost certainly yes, and you should ask before you buy anything. Agent advertising is governed by state license law and by your brokerage own policy, and most brokerages review agent sites before they go live. For NAR members, Standard of Practice 12-9 requires that a website disclose the firm name and states of licensure in a reasonable and readily apparent manner. Get your broker requirements in writing first, then give them to whoever builds the site.

One for every area you genuinely transact in and can write honestly about, which for most agents is more than the nine names on their current Communities page. An agent working one suburb can support separate pages for each subdivision, the school attendance zones and the downtown condo market, because those are different searches by different buyers. The limit is honesty: do not publish a page for a market you have never sold in.

Your website is advertising under the license law of every state where you are licensed, under your brokerage policy, and for members under the NAR Code of Ethics. Standard of Practice 12-5 requires disclosing the name of the firm in a reasonable and readily apparent manner in any advertising medium, and 12-9 applies that specifically to websites along with states of licensure. Listing and marketing copy also sits under the Fair Housing Act, so descriptions must not signal a preference about protected characteristics. No website builder can make you compliant. Read your current state rules and your broker policy, and review every page before launch.