Website copywriting services: what web copywriting services cost and what you get

OVERVIEW

A website copywriting service sells you the words on your pages: the homepage headline, the service descriptions, the About page, the calls to action and the FAQ. People search for one at a very specific moment, usually when a site redesign has stalled because nobody has written the services page, or when a new site went live with template text and the phone is not ringing. It is a buying search. The only question is which kind of service to buy, and the prices published by US providers show that there are four quite different products hiding behind the same phrase.

The first is the content platform. Get A Copywriter lists website pages from $59. Verblio charges $0.06 a word for AI drafts edited by a writer, plus a $49.50 monthly platform fee, or $0.16 a word for fully human writing with unlimited edits and a two to four day turnaround. For an eight page site at around 600 words a page, that is roughly $340 to $770. The writing is competent and fast, and the writer knows nothing about your business beyond the brief you type.

The second is the independent copywriter. This is where most of the search results sit, and the prices are far higher than people expect. The AWAI pricing guide, a reference many US freelance copywriters price from, lists $450 to $4,500 for a homepage and $250 to $750 for an information page, and $1,500 to $3,500 to write a small website with SEO in mind. Salted Pages says the average for quality copy from experienced writers is $650 to $1,000 a page and prices its own standard five page package at $6,000 to $7,000. Sarah Klongerbo sells a brand and website copy bundle for up to five pages at about $3,800, and lists sixteen competing copywriters charging $5,000 to $9,750 for four to eight pages. What that money buys is a person who interviews you, finds the angle, and pushes back when your positioning is vague.

The third is the agency. WebFX publishes content marketing plans at $1,800, $3,600 and $6,000 a month for three to ten content assets, and freelance rates in its survey run $60 to $200 or more an hour. Agencies are the right buy when copy is one part of an ongoing SEO and content program. They are an expensive way to get eight pages written once.

The fourth route is the one this page is about, and it exists because of what the first three have in common. Every one of them hands you a document. You still need someone to design the pages, build them, fit the words into the layout, connect the domain and host it, and the copy almost never survives that step intact: headlines get cut to fit a hero, the FAQ is dropped because the template has no FAQ block, and the service descriptions end up on one page because the theme only had one. We covered how often copy is the line item left out of design quotes on our website design packages page, where Logical Position has the client supply the content and Succeeding Small sells copywriting as a $900 add-on.

AgentSite writes the copy and builds the site in the same pass. You describe the business the way you would brief a copywriter on a first call: what you sell, who buys it, where you work, what customers say when they choose you, what you want the phone call to be about. The agent plans the page map, writes every page in the voice you describe, and lays each page out around its own words, so the service pages, the FAQ and the calls to action all exist on the live site rather than in a document waiting for a developer. Each page gets its own title tag and meta description written from the copy, one H1 and a clean heading outline. When something is wrong, you type the correction in plain language and the page is rewritten, with undo.

That makes the price comparison unusual. Starter is $99 a month, or $79 a month billed yearly, for one site of up to eight pages, with hosting, SSL and a custom domain included and 150 chat edits and articles a month. A year billed monthly is $1,188, which is less than most independent copywriters charge for the words alone on a five page site, and it includes the site the words sit on. Pro, at $249 a month, adds up to five sites of twelve pages, schema.org structured data and blog articles the agent writes and publishes.

The honest trade is this. A great copywriter who spends two hours interviewing you will find things about your business you did not know how to say, and if your market is crowded and your positioning is the whole game, that is worth $5,000. The agent writes from what you tell it. It is fast, consistent and thorough, and it will not argue with your brief. For most service businesses, where the problem is that the site says too little rather than that it says the wrong clever thing, a complete, specific, well structured site this week beats a perfect document that sits in a folder for two months. If you already paid for copy, keep it: paste it into the brief and the agent builds around your words. The rest of the AI copywriting for websites page covers how the agent writes, and what a website really costs puts the subscription next to every builder and agency route.

What website copywriting services charge, and what you actually receive.

Common questions.