Leadpages costs $99 a month on Grow, $199 on Optimize and $399 on Scale for US buyers, or $79, $159 and $319 a month billed yearly. Its publishing-only HTML Pub plans cost $10, $29 and $49 a month ($8, $23 and $39 billed yearly). There is no free plan, only a 7-day trial that asks for a card. Every figure here was read from leadpages.com/pricing as served to a US visitor on October 2, 2026.
That last detail matters more than it sounds. Leadpages prices by country, and a lot of the pricing roundups you will find quote the lower figures it shows outside the US. If you are buying from the US, the numbers below are the ones on your invoice. After the plan table, this guide covers what each tier actually unlocks, where A/B testing starts, how AI credits and top-ups work, what a year costs, and when a different kind of tool is the better spend.
How much does Leadpages cost per month?
Leadpages now sells two product lines on one pricing page. HTML Pub is the publishing layer: pages, a domain and a blog, with no testing tools. Leadpages proper starts at Grow and adds A/B testing, lead enrichment and the optimization features the brand is known for.
| Plan | Billed monthly | Billed yearly | Pages and sites | AI credits a month |
|---|---|---|---|---|
| HTML Pub Starter | $10 | $96 a year ($8/mo) | 5 pages, 1 custom domain | 4,000 |
| HTML Pub Pro | $29 | $276 a year ($23/mo) | 25 pages, 1 domain with SSL, 1 blog | 12,000 |
| HTML Pub Business | $49 | $468 a year ($39/mo) | 50 pages, 2 domains, 2 blogs | 20,000 |
| Grow | $99 | $948 a year ($79/mo) | Unlimited pages, 4 sites and domains, 3 blogs | 40,000 |
| Optimize | $199 | $1,908 a year ($159/mo) | 6 sites, 5 blogs, 3 seats | 80,000 |
| Scale | $399 | $3,828 a year ($319/mo) | 10 sites, 10 seats, workspaces | 160,000 |
Yearly billing saves 20 percent on every plan. Leadpages does not cap traffic on any tier, which is a genuine point in its favor: some landing page tools meter visitors, so the bill rises the moment a campaign works. Here it does not.
What each Leadpages plan includes
HTML Pub Starter is the cheapest way onto the platform. Five pages and one custom domain is enough for a single offer with a thank-you page, or a very small site. HTML Pub Pro adds a blog, 25 pages, 5 GB of storage, 90 days of analytics, API access and an MCP connector for AI assistants. HTML Pub Business doubles the page count to 50, adds a second domain and second blog, and keeps 12 months of analytics.
Grow is where Leadpages stops being a publishing tool. It adds manual A/B testing with 2 variants, dynamic text replacement for matching page copy to ad keywords, 2,000 IP enrichment lookups for identifying the companies behind visits, and 5 integrations. Optimize raises A/B testing to 4 variants and adds Smart Traffic (which routes each visitor to the variant most likely to convert for them), heatmaps, auto-personalization, 3 seats and 10 integrations. Scale adds full auto-optimization, 10 seats, separate workspaces for clients, a customer success manager and 25 integrations.
Where does A/B testing start on Leadpages?
A/B testing starts on Grow at $99 a month, or $79 billed yearly. None of the three HTML Pub plans can test, so if split-testing is the reason you are looking at Leadpages, the realistic entry price is $948 a year. Smart Traffic and heatmaps start one tier higher on Optimize at $199 a month.
Before paying for testing, check whether you have the traffic to use it. A split test needs enough visitors on each variant to tell a real difference from noise, and a page getting a few hundred visits a month will take a long time to produce a reliable answer. Teams that run paid traffic to a page usually do have that volume. A local service business whose landing page is really its homepage usually does not. If you are the one writing the ads that point at the page, seeing the ads competitors are already running is a cheaper first step than a testing plan, because it shows you which offers your market has already settled on.
How Leadpages AI credits work
Every plan includes a monthly allowance of AI credits for generating and rewriting page content, from 4,000 on HTML Pub Starter to 160,000 on Scale. When you run out, top-up packs start at 2,000 credits for $2.50 and go up to 150,000 credits for $90. Credits are not a reason to move tiers on their own: the pack prices are low enough that a heavy month is cheaper to top up than to upgrade for.
What the credits do not change is who does the work. The AI editor helps you draft a headline or a section, page by page, and you still decide the structure, write or approve every block, and fill in the SEO fields yourself.
Does Leadpages have a free plan or a discount?
There is no free plan. Every plan starts with a 7-day trial that requires a card, so set a reminder if you are only evaluating. The only standing discount is yearly billing, which takes 20 percent off. Leadpages also says legacy customers keep the price they signed up on, which matters if you are on an older Standard or Pro plan: moving to a new tier means moving to the new prices.
What does Leadpages cost for a year?
Here is year one on each plan, against the cheapest plan of a tool that writes the pages for you rather than giving you a builder.
| Plan | Year one, billed monthly | Year one, billed yearly | Testing |
|---|---|---|---|
| HTML Pub Starter | $120 | $96 | None |
| HTML Pub Pro | $348 | $276 | None |
| HTML Pub Business | $588 | $468 | None |
| Grow | $1,188 | $948 | A/B, 2 variants |
| Optimize | $2,388 | $1,908 | A/B, 4 variants, Smart Traffic |
| Scale | $4,788 | $3,828 | Full auto-optimization |
| AgentSite Starter (for comparison) | $1,188 | $588 | None |
Two things stand out. HTML Pub is cheap, cheaper than almost any website builder, and if you need a handful of pages and enjoy writing them, it is a sensible buy. And the jump from HTML Pub Business to Grow is the price of testing: $480 more a year billed yearly. If you will run tests every month, that is money well spent. If you will not, it is the most common way people overpay for Leadpages.
Is Leadpages worth the money?
Leadpages is worth it for marketers who send paid traffic to pages and decide what to keep based on test results. Grow at $99 a month with no traffic cap, unlimited pages and dynamic text replacement is a fair price for that job, and the 200-plus integrations mean leads land in your CRM or email tool without extra glue.
It is a weaker buy for a coach, consultant or local service business whose Leadpages account has quietly become the whole website. The pattern is familiar: a course or a marketer recommends Leadpages, you build a booking page and a lead magnet, and two years later the account holds a homepage, a services page and a contact form, and you are paying $99 a month for a testing lab you never open. A business website needs a page for each service and each area you cover, written for what customers search, and Leadpages leaves both the structure and the writing to you.
That is the job AgentSite is built for. You describe the business once and an AI agent plans the pages, writes every one, sets the titles and meta descriptions and publishes the site with hosting included, from $49 a month billed yearly or $99 monthly. It does not do A/B testing, so if testing is the point, stay on Leadpages. Our Leadpages alternative page compares the two plan by plan, and the landing page builder pricing guide puts Leadpages next to Unbounce, Instapage and the rest of the testing tools.
What happens to your leads if you cancel Leadpages?
Leadpages keeps form submission history only while you are subscribed. Every plan includes CSV export, so download your leads before the subscription ends and move them into your email tool or CRM. Your published pages stop serving when the plan lapses, so line up the replacement and point your domain at it first. If you are moving the whole site, the website builder cost guide covers what a replacement should cost.
Leadpages pricing FAQ
How much is Leadpages a month?
For US buyers, Leadpages Grow is $99 a month, Optimize $199 and Scale $399, or $79, $159 and $319 a month billed yearly. The HTML Pub publishing plans are $10, $29 and $49 a month, or $8, $23 and $39 billed yearly.
Why do I see different Leadpages prices?
Leadpages prices by country. On October 2, 2026 its pricing page showed Grow at $99 a month to a US visitor and $67 to a visitor in Poland. Roundups written from outside the US often quote the lower figure, so budget from the US price if you are buying in the US.
Is there a free version of Leadpages?
No. Leadpages offers a 7-day trial on every plan, and the trial needs a card. The cheapest paid option is HTML Pub Starter at $8 a month billed yearly.
What is the difference between Leadpages and HTML Pub?
HTML Pub is the publishing-only part of Leadpages: pages, domains, blogs and AI credits, from $10 a month, with no A/B testing. Leadpages Grow and above add testing, dynamic text replacement, lead enrichment and more integrations, from $99 a month.
Is Leadpages cheaper than Unbounce?
On the plan that unlocks A/B testing, Leadpages Grow at $99 a month is one of the lower entry points in the testing category, and it does not cap traffic. Our landing page builder pricing comparison lists where testing starts on each tool.
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